About Mahindra Finance
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About Mahindra Finance
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Learning Objectives
By the end of this module, you will be able to:
•Express Mahindra Finance
•List the product portfolio of Mahindra Finance
•Describe the organization structure of Mahindra
Finance
•Explain the vision, mission and core values of
Mahindra Finance
•Explain the values and EVP of Mahindra Finance
on the left along with the lead
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About Mahindra Finance
character on the centre of the
As the second sentence in the
Introduction to Mahindra Finance?
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About Mahindra Finance
Rajan Priya
As the screen loads, show the
Unblur the background image
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About Mahindra Finance
Move Priya (female character)
Dear, our workers are
struggling to work in this
hot sun. A tractor could be
helpful.
I agree. It will not only
ease their work, but also
speed things up a bit too.
But would we be able to
afford a tractor?
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About Mahindra Finance
and fade in the second callout
Of course there is sir!
Mahindra Finance can
help you purchase your
very own tractor.
Namastey sir! Can
regular farmers like us
purchase a Mahindra
tractor on easy
installments?
Notes to Reviewer:
Move Priya (female character)
to the right as the screen
loads. Fade in her callout
when the VO starts.
Fade out the previous callout
and fade in
when the VO says “ease the
work…”
Here is the list of
documents you need to
provide and within a
couple of days, we can
complete the paper work.
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About Mahindra Finance
and Priya on the either side of
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About Mahindra Finance
Introduction to Mahindra Finance?
Began as a captive financier of Mahindra Utility
Vehicles in the early 90s.
Financed Mahindra’s utility vehicles, tractors and non-
Mahindra products.
Diversified into a financial services provider to the under-served customer
segment in under-penetrated rural markets.
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About Mahindra Finance
Introduction to Mahindra Finance?
Switch the guiding character’s
bottom left corner in sync with
the fourth sentence of the VO.
Marked its presence in every
state with a footprint in 85% of
its districts.
Employed more than
24000 people.
Serves customers in more than
3,80,000 villages through
1340 offices.
Made over 81,000 crore
rupees worth of AUM.
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About Mahindra Finance
Introduction to Mahindra Finance?
Fade out the pictures and the
along with the picture on right.
Catered to the financial needs of millions in
rural and semi-urban India.
Connection with the customers and their evolving needs has
been the key to its growth and success.
Pioneered several innovative financial solutions tailor-made to
the earning patterns of the unique “Earn and Pay” segment that
it serves.
